Future Group may give publishing a leg-up

Radhika Sachdev
Posted: 2008-03-07 22:07:21+05:30 IST
Updated: Mar 06, 2008 at 2228 hrs IST

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New Delhi, Mar 6: of the long tail principle, you’d know that sometimes even short print runs can be profitable.” She admits that the publishers margin in this business varies between 15% to 25%, depending on the service components ordered. “It would thus be unviable for a publisher to print anything that is not going to have a mass appeal,” says Sridhar Balan, a senior consultant with Ratnasagar....

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Future Group may give publishing a leg-up

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