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NEWSMAKERS

FTV rides on the food factor

Dhiren Dukhu

Posted: 2008-01-17 00:09:06+05:30 IST
Updated: Jan 17, 2008 at 0024 hrs IST

: Fashion and FTV are synonymous to each other across the world. To bring the global fashion experience to India, FTV India has launched its second F Bar & Kitchen on the outskirts of Delhi. But this luxury dinning will come with a difference. “Till now most of the F Bars & Kitchens were like nightclubs. But, we have completely changed the format,” says Bharat Sheth, COO, FTV India.

Established with an investment of over Rs 2.5 crore, the Gurgaon Table will have lots of dinning and DJ-operated music in addition to F signature drinks. Sheth is upbeat about a good response from the fashion conscious crowd of NCR. Reason? “It’s simple. We are surrounded by corporates,” says Sheth.

The facility is spread over 6,000 sq ft. Sheth says, “We have corporate board rooms, lounges, and space for a executive training.” The first F Bar & Kitchen was opened in Hyderabad. Sheth says, “We are looking at various places. We are also launching another F Bar & Kitchen in Delhi’s Hotel Ashoka.”

He adds, “The concentration will be on food business. It will be interwoven with fashion including shows, music events and performances once every month.”

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