Everyone’s climbing aboard the IPL bandwagon

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Mumbai, Feb 22: Now, ad agencies make hay

After the Indian Premier League (IPL)’s grand auction, it's now time for high-voltage brand building exercises. Ad major Rediffusion DY&R has bagged the creative and advertising jobs of the Bangalore (UB Group) team while Ogilvy & Mather (O&M) has won the ad account of the Jaipur (Emerging Media) team. Yet another ad major McCann Erickson India has got the creative business of the Mohali team (combined team of Preity Zinta and Ness Wadia).

Industry sources say IPL’s Chennai (India Cements) team has appointed a local ad agency, Salt, to handle its advertising campaigns. “The Chennai team has already started releasing ads in leading dailies in Chennai,” added sources. Incidentally, the Chennai team’s ad line reads: “8 teams, 44 days and 59 matches--one victory-name Chennai SuperKings.” Clearly, it’s action time at the Indian Premium League.

On Ogilvy & Mather’s new account win, Abhijit Awasthi, national creative director, said, “We have just got the creative duties of IPL’s Jaipur team. We have also won the advertising account of IPL a few days ago.”

WPP’s Group M is handling the media duties of IPL while Madison Media is designing media strategy for Subhash Chandra’s Indian Cricket League.

In the midst of such hectic activities, other teams are scouting for ad agencies to handle their creative jobs. GMR’s team, Delhi Daredevils, is in advanced talks with a leading ad agency in Delhi, according to sources.