Eros International ties up with Wal-Mart

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London, March 10: : Eros International, a leading player in the Indian media and entertainment sector, has entered into a collaboration with Wal-Mart to sell Bollywood content through the retail giant's distribution network in Canada.

Eros DVDs would initially be available in 27 Wal-Mart stores in Canada and the distribution would subsequently be extended to the entire Canadian Wal-Mart network, the company said in a filing with the London Stock Exchange.

Over time, Eros, a UK-listed company, would make available through Wal-Mart a large number of titles from its catalogue of over 1,300 titles as well as its 30-40 new releases every year, it said.

The Eros-Wal-Mart tie-up would give Bollywood an extensive reach to both Asian and Non-Asian market sectors in Canada.

"Bollywood as an entertainment category is growing rapidly internationally. Canada is a very important market for us for cinema as well as DVD distribution. We are very excited to be working with Wal-Mart in Canada as it will enable widespread availability of quality DVDs at affordable prices to consumers," Eros International President (US) Ken Naz said.