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E-recruitment is the name of the game

Banasree Purkayastha
Posted online: Saturday , November 24, 2007 at 00:00 hrs
Updated On: Friday , November 23, 2007 at 22:27 hrs


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Riding on the back of a war for talent, online recruitment is steadily gaining a bigger share of the recruitment pie. While IT and ITeS companies have been their traditional clients, companies from diverse sectors such as auto components and pharma today are relying on online recruitment to fill up their vacancies. According to industry estimates, between 30% and 40% of placements are now made through the Internet, either through job sites of individual companies or through online recruitment agencies.

The IT sector was the first to move online. IT companies usually need to hire a large number of people. Therefore, IT human resources departments and job seekers are tech savvy and have access to the Internet at all times. However, with Internet penetration increasing to over 60 million users, and other industries like engineering and telecom, automobile and machinery, construction, pharma, banking, insurance and financial services also now growing rapidly and recruiting in large numbers, online recruitment has pretty much become the gold standard for all human resources departments.

Explains Jobstreet.com CEO Anand Iyer, “Companies look at e-recruitment when they start recruiting in large numbers. This is, typically, the case when a company is ramping up, hiring in thousands to set up a new centre.” Jobstreet has a database of more than 5 million resumes with BFSI (banking, financial services and insurance), technology, telecom and pharma companies accounting for its clients.

According to experts, the job search market including print medium and placement consultants will grow from Rs 1,500 crore in the financial year 2006 to over Rs 2,800 crore in financial year 2011 at a CAGR of 13.4%.

During the same period, the online segment is expected to grow at CAGR of 31%, gaining market share from the print and consultant segments and hence, is set to improve its market share of 10% in financial year 2006 to 21% in financial year 2011.

The benefits that online recruitment offers against traditional methods of recruitment have won it loyalists. The recruitment industry is highly information dependant. Online recruiting enables the industry to have access to a lot more information in lesser time. Says Hitesh Oberoi, COO, Info Edge, which owns naukri.com having a database of over 11 million resumes, “It’s cheaper, faster, has global reach, works 24/7, allows you to target your search and also enables you through the right software tools to manage your recruitment process. On the other hand, job seekers take...

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