Enticing kids to their reserved space

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a lot of local content.

“Acquisition is great,” says Cartoon Network’s Tata, but “we also must create our own content.” Jha says together with local content, the channels must also manage their costs well. “The channels can make money from on-ground promotions, properties, licensing and merchandising. One needs to build a lot of events around the programmes,” she adds. All the players will agree....