CrazyPricing invests in CafeGadgets

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: CrazyPricing Online Services Pvt Ltd, a Delhi-based information technology and consumer electronics retail chain, recently announced its plans to invest and acquire a majority stake in Cafegadgets.in, an online retailer of cutting edge gadgets and gizmos.

CafeGadgets has a registered user base of over 1 lakh customers. “We are confident of our decision to invest in one of the leading Indian Internet properties,” says Amit Sabharwall, COO, CrazyPricing Online Service. “CafeGadgets specialises in online sales of IT products and electronic gadgets and the synergy between the two companies will provide us with a huge customer base,” he added.

“We will also benefit from CafeGadgets’ close association with the vendors in IT products and mobile phones categories as it has already been representing many of the major brands as their online distributors for quite some time now,” he says. Not only this, the vast experience of the CafeGadgets’ team in merchandising and marketing online will also prove helpful to CrazyPricing in making its presence felt and carving a niche for itself in the electronics retail segment in India.

CrazyPricing plans to reinforce the reach of CafeGadgets’ online shopping platform and will retail a variety of gadgets.

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