Corporates get a bigger role in bollywood

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Thursday , April 10, 2008 at 2004 hrs of new media rights, though still a bit stiff, are unarguably emerging. Countries in mainland and Eastern Europe are beginning to dabble with Indian productions and yield incremental revenues. All in all, we’re living in very exciting times and I can only say that I wake up to a new challenge every morning.”

As Mishra of UFO Moviez puts it, “Corporatisation is not a destination, it’s an evolving journey and Bollywood is on its way. With professionals foraying into the business, corporatisation is not an option but need of the hour.”

Non box-office is also a hit

The non box-office market currently consists of home videos, Internet downloads, mobile content, satellite viewing and so forth in the country. If the film industry is currently pegged at around $2.9 billion, then the non box-office market has a share of 30% in it. Though India’s box-office numbers are large with 3 billion people going to movie halls every year, the emergence of various revenue streams beyond the traditional box office is changing the face of the Indian film industry, according to a recent PwC-FICCI report. This trend, says the report, is not only derisking the business of film-making but also making it attractive for corporates and Hollywood studios.