Cornell University to boost Asian hospitality management skills

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The rapidly changing hospitality industry and the sophistication of travelers requires more nimble, opportunistic, and tightly executed strategies. The hospitality sector in South Asia, Near East and the Middle East has of late been witnessing unprecedented growth. As new local and global players make inroads into the vital hospitality markets, a key challenge that senior executives face is to find services that will ensure increased patronage and keep their businesses on the cutting edge of the industry. Innovative ideas and sound knowledge of best practices is the key to ensuring a competitive advantage.

The four-day course from 11 to 14 August 2008 to be held in Hyderabad, India, on “Managing Strategic Growth and Leadership in Emerging Markets” delivered by the School of Hotel Administration, Cornell University, NY, USA in association with Sathguru Management Consultants, Hyderabad, will provide Managing Directors, General Managers and other senior executives from the hospitality industry the opportunity to learn from a globally renowned faculty. The course will focus on Strategic Planning for Emerging Markets, Building Strategic Relationships – Brand Affiliation Contracts, Hotel and Lodging Distribution, Global Hospitality Trends in Strategic Planning for Competitive Advantage, Functional Level Strategies, Creating Strategies to Develop Value Perceptions, Balanced Scorecard, Revenue Management, Marketing – Global Best Practices, Valuation Concepts and Methods, and Competency Building Challenges in Emerging Markets.