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New Delhi, Nov 16: The Walt Disney Company wants to make original desi animation films and TV shows in India for the world market, as against the outsourcing model prevalent in the industry, it is learnt. In effect, everything will be Indian, from start to finish, in these films.
Walt Disney indicated its interest in the country’s animation sector, when an entertainment industry delegation from India met Disney president and chief operating officer (COO) Bob Iger in Los Angeles last week. The team from India visited big-time film studios in the US.
Usually, animation work from India is outsourced by international film-makers in bits and pieces, mainly for economic reasons. In that sense, making full animation films in India is a relatively novel concept.
As has been reported earlier, Disney is getting ready to launch a set of TV channels in India. Mr Iger is learnt to have proposed long-term relations with the Indian entertainment industry. Although no financial details have been disclosed, the company is planning significant investment in an entertainment park in India. On an average, Disney is known to have spent around half a billion dollars on park projects in other parts of the world.
Besides Disney, other international majors keen on India are IMAX and Warner Brothers. IMAX officials are understood to have indicated that India and China are the two biggest markets in the company’s interest area.
IMAX Corporation, headquartered jointly in New York City and Toronto, is one of the world’s leading entertainment technology companies, with particular emphasis on film and digital imaging technologies including 3D, post-production and digital projection. Incidentally, IMAX is looking at the possibility of setting up three theatres in India.
The Indian entertainment industry delegation included Ad Labs chairman Manmohan Shetty, film-maker Bobby Bedi, UTV chairman Ronnie Srewwala, Lall Entertainment CEO Bhuvan Lall and E-City director Atul Goyal.
Although information and broadcasting minister S Jaipal Reddy was scheduled to head the delegation, he opted out subsequently. A senior official in the ministry headedthe team, instead.
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