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New Delhi, April 23:: The cola war between Coke and Pepsi is hotting up with rivals hitting out through spoofs of each other's advertisements.
After Coke recently made a mockery of Pepsi's 'Youngistan' campaign with 'Sprite', Pepsi is now hitting back with a spoof of the 'Thums Up' campaign that featured actor Akshay Kumar.
According to sources, Pepsi will break an advertisement on Thursday that starts with hospital scene with an injured Akshay Kumar look-alike lying in the bed and his girlfriend getting angry at him.
The ad shows two youngsters make fun of Akshay's look - alike by addressing him as 'uncle' and asking him how he got hurt.
In the original Thums Up advertisement, Akshay is shown injured his car crashes chasing a truck to get his bottle of the soft drink.
Pepsi mocks it with youngsters suggesting him why he kept running after one bottle every time and not drink Pepsi, which is ‘available everywhere’.
The spoof takes Pepsi's Youngistan campaign forward. According to an industry expert who did not want to be named, ‘Cola war on TV is back now’. He said in the recent past the two companies had not indulged in such rivalry as an understanding had developed. "But with the Coca Cola's spoof on Pepsi's Youngistan ad, the war is on once again," he said.
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