Cadbury Ties Up With BPL For Vending Via SMS

Posted: Friday, Aug 08, 2003 at 0000 hrs IST
Updated: Friday, Aug 08, 2003 at 0000 hrs IST

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Mumbai, Aug 7: : Cadbury India and BPL Mobile announced the launch of the SMS-enabled vending machine. This will allow BPL Mobile users in both pre-paid and post-paid categories to purchase chocolates from the vending machine using their cell phone.

For pre-paid users, the value of the transaction — the cost of the SMS and the the cost of the chocolate — will be deducted from the denomination of the pre-paid card. In the case of post-paid, it will be added to the billing statement. The cost of sending the SMS will be Rs 2 for both kinds of users. Cadbury India’s managing director Bharat Puri explained that chocolate consumption was largely driven by impulse.

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