Business as unusual

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Thursday , May 01, 2008 at 2352 hrs think out of the box. Anurag Jain, president, Perot Systems Consulting and Applications Solutions, and Insurance and Business Process Solutions, who holds an MBA from the University of Michigan, remembers quite a few offbeat case studies. He says, “Each one encouraged us to look at the business issue in a different dimension, challenging us to look for innovative responses.”

A good case study, Jain says, should combine great presentation and backup material with a business case that allows the student to approach the issue from multiple angles. He adds, “It should encourage us to get out of our myopic or pre-conceived notions.” Says Sanjeev Bikhchandani, CEO, Naukri.com, “Any real life business situation set in a relevant context, with an intriguing business decision, written well would make a good case study.”

While most offbeat case studies are interesting, the ones written in the Indian context help students to grasp the case better, agree corporates and professors alike. Says Bikhchandani, “While concepts can be learnt through a case study written about any country, you also need to understand the context in which a business operates. Indian case studies for Indian students, who are going to go on to work in India, are important for contextual familiarity.”

Praveen K Pasricha, director, Quality Growth Services and a six sigma trainer, says, “At least 50% of the case studies should be from Indian situations. This not only make students feel comfortable, but also prepares them to face similar situations, which are likely to occur in their stint as managers as history repeats itself.”