Bharti Airtel signs $150 mn deal with IBM

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Telecom service provider Bharti Airtel said it has signed a 150 million dollar six-year agreement with global IT major IBM for implementation of IT systems to launch differentiated services in broadband, media, IPTV and DTH segments.

Under the agreement, IBM would bring in its global expertise in areas including the telemedia business, distribution, enterprise segments and business resilience, Bharti Airtel said in a statement.

Bharti would also strengthen its distribution and prepaid segment and provide a unified experience to its customers, under the agreement.

IBM would support this by transforming the current IT platforms, which will enhance customer experience by supporting differentiated customer relationships. This will enable and support channel transformation, essential for rural market penetration.

IBM will also enhance the delivery of value added products and services to the prepaid segments, the company said.

To improve customer satisfaction and provide seamless services, IBM would work with Bharti Airtel in areas including LCR (Least Cost Routing), GIS, Auto Discovery, Auto Provisioning and Auto Activation. These applications will help to bring in enhanced efficiencies and cost savings, besides improving service delivery.