Barakat, Imperial Tobacco ink Davidoff distribution deal

May 10 2010, 00:42 IST
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SummaryUK-based Imperial Tobacco Group Plc and Mumbai-based Barakat Food & Tobacco Pvt Ltd have entered into an import and distribution agreement for the Davidoff brand of cigarettes in India.

UK-based Imperial Tobacco Group Plc and Mumbai-based Barakat Food & Tobacco Pvt Ltd have entered into an import and distribution agreement for the Davidoff brand of cigarettes in India. Davidoff cigarettes will be available in the ‘Classic’ and ‘Gold’ Premium Line versions and will be distributed in a number of key cities in India.

“We are pleased that this agreement allows us to enter the Indian market with Davidoff, one of the Group’s flagship cigarette brands. We are confident that Barakat's expertise in FMCG distribution and merchandising will be mutually beneficial ,” said Colin Matthews, regional managing director for Africa, West Asia and Indian sub-continent, Imperial Tobacco.

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