Bajaj Auto market share up, Hero Honda slips

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New Delhi, March 14 : After months of posting growth rates almost double that of the industry, Bajaj Auto has gained a 3% increase in market share for the first eleven months of this fiscal. This has come at a time, when market leader Hero Honda’s market share has slipped 1.62% and No.3 TVS Motors’ share has remained flat.

While the two-wheeler industry continues its double-digit growth rate, the growth this year has been confined to a handful of players. During the first eleven months of the year, the combined market share of the top three players —Hero Honda, Bajaj Auto and TVS Motors — has increased by 2.5% to 85.39%. Honda Motorcycles and Scooters India was the only other company to register growth while others have reported slipping volumes.

The motorcycle segment continues to be the dominant segment both in terms of growth and volumes. This segment now accounts for 82.4% of all two-wheelers sold in the country today as opposed to just under 80% the previous year. And it is here that the market share games are being played out.

Bajaj Auto’s head of marketing S Sridhar attributes this to the company’s performance in the executive and premium bike segments. “We used to be weak in the executive segment. But with the bikes like Discover and Pulsar, we have made inroads into this segment.

The 125cc and above segment has seen maximum growth from about 30,000 units per month to around 85,000 now. And with this segment likely to growth further we are clear winners,” he said.

According to Siam classification of 125cc –250cc capacity motorcycles, Bajaj has a 71% market share in this segment. This segment is also growing at 33.1%, the fastest among all segments.