Atna implements Microsoft CRM project

Chennai, Aug 5 : The Coimbatore-based Atna Technologies India Private Ltd (a group company of Teknoturf) implemented its maiden CRM (Customer Relationship Management) IT solutions in the BPO player Integra India Private Ltd, to facilitate centralise information, create business processes that could be followed across the offices and provide real time information to its employees across the world .

The offshore company, Integra India at Coimbatore is a part of Integra Global Solutions Corp, USA - a leading book-keeping and medical transcription services. The CRM solution is based on ‘Microsoft Dynamics CRM 4.0’ encompassing a line of financial, customer relationship and supply chain management solutions that help businesses work effectively.

“We chose Atna Technologies as our CRM solutions implementing partner because of their strong functional expertise in this domain,’’ said Aravind Kumar, director, Integra, India.

The CRM project modules include business process study, Offsite-onsite model for implementation of Microsoft Dynamics CRM 4.0 and post implementation.

“Atna’s strong functional base with internationally renowned product certifications coupled with extensive implementation experience in packaged applications ensured that the customer got the best out of the product,” said S Gopalakrishnan, practice head, Atna.

The Microsoft CRM package is delivered through a network of channel partners providing specialised services and works similar to other Microsoft software solutions to streamline processes across an entire business.

“We are happy that BPO Integra selected Microsoft Dynamics CRM to upscale their core system. Microsoft Dynamics provides flexible business solutions enabling our partner Atna Technologies to tailor the solution and meet the requirements of BPO Integra,” said Sushant Dweivedy, director-Microsoft Business Solutions