Arvind, Hartmax pact to bring more retail brands into India

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Arvind Brands, a division of Arvind Mills Ltd, has signed a license agreement with the US-based Hartmarx Corporation. As a part of the agreement, Arvind Brands will have exclusive rights to design, distribute, and retail in India, Hart Schaffner Marx, Pierre Cardin and Sansabelt - reputed global brands in the men's apparel segment.

The company has plans to open 10-15 exclusive stores for these brands in the 16-month period beginning this December and will be spending around Rs 10 crore on the venture. Initially, the company will concentrate on the Delhi, Mumbai, and Bangalore apparel markets for the three brands.

Homi Patel, CEO of Hartmarx said, "We are extremely excited to be working with Arvind Brands and we look forward to a long and mutually beneficial relationship for both companies." Hartmarx Corporation is America's largest men's tailored clothing company, catering to 40% of the tailored clothing market in US. While Hart Schaffner Marx brand is a suit and tuxedo brand for men, Pierre Cardin is a designer brand targeted at younger customers, while Sansabelt is a trouser brand targeted at a cross-section of the populace.

Sanjay Lalbhai, CMD, Arvind Mills added, "These brands reinforce our commitment to associate with world class labels that have carved a unique place in fashion history." With this association, the company aims to get to a dominant position in the apparel segment in India.