Arvind, Hartmax pact to bring more retail brands into India

Corporate Bureau
Posted: Thursday, May 08, 2008 at 2345 hrs IST
Updated: Thursday, May 08, 2008 at 2345 hrs IST

Font Size

Feedback

Discuss

Vishal Retail signs CDR pact with lenders Rosebys plans 500-700 stores over next 5 yrs Titan's watches stores to number 300 by March 2010 Gitanjali forays into exclusive retail; plans 60 s...

Mumbai, May 7: Arvind Brands, a division of Arvind Mills Ltd, has signed a license agreement with the US-based Hartmarx Corporation. As a part of the agreement, Arvind Brands will have exclusive rights to design, distribute, and retail in India, Hart Schaffner Marx, Pierre Cardin and Sansabelt - reputed global brands in the men's apparel segment.

The company has plans to open 10-15 exclusive stores for these brands in the 16-month period beginning this December and will be spending around Rs 10 crore on the venture. Initially, the company will concentrate on the Delhi, Mumbai, and Bangalore apparel markets for the three brands.

Homi Patel, CEO of Hartmarx said, "We are extremely excited to be working with Arvind Brands and we look forward to a long and mutually beneficial relationship for both companies." Hartmarx Corporation is America's largest men's tailored clothing company, catering to 40% of the tailored clothing market in US. While Hart Schaffner Marx brand is a suit and tuxedo brand for men, Pierre Cardin is a designer brand targeted at younger customers, while Sansabelt is a trouser brand targeted at a cross-section of the populace.

Sanjay Lalbhai, CMD, Arvind Mills added, "These brands reinforce our commitment to associate with world class labels that have carved a unique place in fashion history." With this association, the company aims to get to a dominant position in the apparel segment in India.

J Suresh, chief executive officer, Arvind Brands & Retail division, said, "It will also give us access to more technology for apparel making. There are around 150 ways in which a suit can be made and typically in India, suits are made in around 80-90 different ways. So, we get the benefit of knowing those 50-60 new ways for suit-making."

Post Comments

Comments: (Limit 3,000 characters)

Name		Message
Email ID
Subject

TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).

I agree to the terms of use.