Indian Express

Express India

Screen

Loksatta

Express Cricket

Kashmir Live

Biz Publications
 
| Make this your homepage | Feedback

And the worst actor award goes to ....

Soma Das

Posted: Feb 08, 2008 at 0210 hrs IST
Updated: Feb 08, 2008 at 0228 hrs IST

Mediocres may not have any claim to fame, but the ‘worsts’ definitely do. After two English news channels – NDTV and CNN-IBN – felicitated the ‘best’ Indians and Star-Screen awards kickedstarted the Bollywood awards season this year, its now the turn of the Outlook group to institute the Follywood Awards 2007.

Modelled on the Golden Raspberry Award of Hollywood (popularly known as the Razzies), the award launched in 1980, the Follywood Awards aim to announce the ‘worst’ in the categories of film, actor, actress, story and fashion disaster for 2007. “Year after year, people are lauded for their contribution to the film industry through various ways. Follywood would provide a platform to acknowledge those who robbed us of our time and money,” said Maheshwer Peri, president and publisher, Outlook group.

On the lines of the Razzies, which announces names just a day before Motion Picture Academy decides on its Oscar nominations, Outlook has timed its Folly awards in the usual Bollywood awards season. On whether Outlook is planning a trophy or an awards ceremony, both of which are an integral part of Raspberrys awards, Peri said, "For now, we shall just publish the results. It may take us another 10 years to grow to a level where we (Indians) can accept such dishonour with grace.”

A sceptic media analyst, who did not wish to be named, pointed out that historically formats that are negatively inclined haven’t succeeded in Indian media. Citing the example of a now forgotten game show Kamzor kadi kaun on Star TV (based on BBC’s ‘the weakest link’) that failed to make a mark, the analyst stated, “If we go by past experience, I don’t think the Indian psyche is mature enough to accept these awards at this stage.” However, Anurag Batra, editor-in-chief, exchange4media.com sees potential in the format. “Today, user-generated content and audience participation matters a lot and this format goes well with ‘the contrarian’ position that Outlook is known to adopt. Moreover awards are a way to extend your media brand's relevance.”

Ads by Google
Discuss this story on expressindia forums

Post Comments

Comments: (Limit 3,000 characters)
Name
Message
Email ID
Subject
TERMS OF USE:
The views represented here are not endorsed by www.financialexpress.com. The person writing and submitting the comment is / are responsible for the content of comment. The comment should not have inflammatory, abusive, derogatory language or any language deemed unfit for publication. There will be time lag between the submission and publication of the comments. The website reserves the right to publish or reject any message.
I agree to the terms of use.

Comments
Shaadi Matrimonials
Get Marriage Proposals by Email EVERYDAY!
Register FREE on Naukri.com.
200000+ Hot Job Openings!
The smartest way
to call india
Hot Travel Deals
- Yatra.com
Send Gifts
Flowers and Gifts
Get talk time of 200 minutes
absolutely free