Afaqs!, the erstwhile agencyfaqs!, which was launched nine years ago as an advertising, media and marketing website, was recently certified by ABC Electronic as the world’s largest website in its chosen space. The website’s traffic was recorded at 2.67 million page impressions a month, surging ahead of previous world leaders, US website adage.com and UK website brandrepublic.com.
Sreekant Khandekar, the co-founder and director, afaqs! says, “Three years ago, when we got our first ABC certification, we realised that we were the world’s second-most viewed website in the field of advertising, media and marketing. Since then we have been determined to reach the top slot in the world.” Afaqs!, whose certified page views have grown by more than 35% since 2007, was started nine years ago in a New Delhi garage by three people.
“We, as a nine-year-old website, are proud to have achieved the top slot, considering the fact that the western sites operate in developed markets, are far better funded and have been in this space for decades,” Khandekar says. “Not only are we determined to keep growing, but also feel encouraged to explore opportunities outside India
GE’s Katragadda pens the story of innovation
Even after six of independence, the population that works with its hands does not have the education and the population that has education does not work with its hands. This hampers innovation in the country. Gopichand Katragadda, general manager of India Engineering Operations for GE Energy, has delved into the problem of innovation in India and has come up with timely solutions to overcome the same in his forthcoming book SMASH Innovation: Smashing the Hand-Mind-Market Barrier.
Published by Wiley India, the book presents the history of global innovation and the patterns of success. There are detailed examples of Indian innovation and individual and organisational approaches to develop a strategy and a culture tuned to innovation. The author suggests various barriers to innovation and best practices to overcome them and organisational processes to manage innovation with case studies for creating an idea-rich environment.
Katragadda and his team of 1,600 engineers in Bangalore, Hyderabad and Mumbai produce next-generation designs