'Adopt technology to address challenges in organised retailing'

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Chennai Sept 5 : The Indian organised retailing should embrace technology like EDI (Electronic Data Interchange) in supply chain management (SCM) and stock management to deliver efficient services to their consumers, said K Radhakrishnan, CEO, Reliance Retail Ltd, Mumbai in his keynote address at the seminar on 'Emerging retail paradigm' organised by The Southern India Chamber of Commerce & Industry (SICCI). He said international retailing has some lessons to offer to emerging Indian retailing in lot size management and store management.

A novel shelf management system by retailers would convert window-shoppers into prospective buyers, said Ranju Mohan, vice-president, marketing, Henkel India Ltd in his address on visual merchandising.

" Layout engineering of store floorspace has to be designed to accomodate visual broadcasting tools to sustain the attention of footfall shoppers," Mohan said and added that 68% shoppers who have a tendency to switch brands would be greatly influenced by the visual messages inside the stores in staying with the current retailer. There are 3,000-odd big stores in the country and redressing issues of clutter around the POP (Point Of Purchase) would impact the revenue and sales volumes of such stores, he added.