|
Chennai Sept 5 : The Indian organised retailing should embrace technology like EDI (Electronic Data Interchange) in supply chain management (SCM) and stock management to deliver efficient services to their consumers, said K Radhakrishnan, CEO, Reliance Retail Ltd, Mumbai in his keynote address at the seminar on 'Emerging retail paradigm' organised by The Southern India Chamber of Commerce & Industry (SICCI). He said international retailing has some lessons to offer to emerging Indian retailing in lot size management and store management.
A novel shelf management system by retailers would convert window-shoppers into prospective buyers, said Ranju Mohan, vice-president, marketing, Henkel India Ltd in his address on visual merchandising.
" Layout engineering of store floorspace has to be designed to accomodate visual broadcasting tools to sustain the attention of footfall shoppers," Mohan said and added that 68% shoppers who have a tendency to switch brands would be greatly influenced by the visual messages inside the stores in staying with the current retailer. There are 3,000-odd big stores in the country and redressing issues of clutter around the POP (Point Of Purchase) would impact the revenue and sales volumes of such stores, he added.
Food bays and fresh juice blocks near the inside aisle of the store would expand the quality time of a potential consumer, said David Blair, design of Store Matters, Fitch, South Asia. The future is to evolve green stores that are carbon neutral than carbon offsetting and inbuilt with provisions to harness solar energy and rain water harvesting to the meet the power and water needs of such stores, he added
Discuss this story on expressindia forums
|
|
 |
 |
 |
About Us | Contact Us | Advertisers | Site Map | Make us your homepage | Work for Us | RSS | Subscribe | Electronic Edition | Privacy Policy© 2009: The Indian Express Limited. All rights reserved throughout the world
