'98% Indian travellers comment about their interests online'
Agencies: New Delhi, Nov 30 2012, 22:38 IST
these tech-savvy travellers feel the travel industry needs to do more to keep up with their fast-growing reliance on mobile device and social media as part of the overall travel experience," it said.
Seventy-two per cent of travellers from Asia-Pacific countries have used social media to inspire at least one element of their recent holidays, compared to only 51 per cent of travellers globally, it said.
Despite this appetite for digital communication, many Asia-Pacific consumers still base travel decisions on more traditional sources of influence. 48 per cent say traditional travel agents still help in planning their holidays, while 57 per cent are influenced by travel TV programmes.
Asia-Pacific countries include India, China, Malaysia, Singapore among others.
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