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87 pct of Tablet users in India prefer Android, Samsung Electronics enjoys highest brand recall

Dec 09 2013, 13:38 IST
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Tablets won’t replace PCs anytime soon as 78 pct respondents feel there is a still some way to go before Tablet becomes the primary computing device (AP) Tablets won’t replace PCs anytime soon as 78 pct respondents feel there is a still some way to go before Tablet becomes the primary computing device (AP)
SummaryTablets won’t replace PCs anytime soon as 78 pct respondents feel there is a still some way to go before Tablet becomes the primary computing device

Tablets won’t replace PCs anytime soon as 78 pct respondents feel there is a still some way to go before Tablet becomes the primary computing device

Nearly 87% of respondents reported a preference for Android OS-based Tablets, with only 10% preferring the Apple iPad, according to India Tablets Consumer Usage and Adoption Trends 2013 study by CyberMedia Research (CMR).

For the survey, 3,600 respondents (including 1200 non-users) across the country were interviewed to find how they preferred to use their Tablets and what they wanted most from their Tablet usage experience.

The survey finds Samsung enjoys highest recall both among users as well as non-users of Tablets

As per the study 3 out of every 4 users claim portability / mobility as the major trigger to purchase a Tablet, accessing social networking sites and entertainment ‘on the go’ being their preferred activities. 51% of Tablet users spend more than two hours a day on their device; a positive trend, which is expected to increase in the near future

Around 40% consumers use their Tablets for chatting, messaging and email several times a day; indicating the emergence of Tablets as a preferred form factor for communication.

The report states, an encouraging 18% of Tablet users have paid for the apps that they use – a positive signal to the developer community to create more India-specific apps for the country.

Sumanta Mukherjee, General Manager, CMR DSR & InfoTech Practices added, “Consumers are driving segmentation of the market away from one-size-fits-all models toward different devices available at distinct price points. Interestingly, satisfaction seems to peak for tablets in 5000 to 10000 price range as well as 20,000 and above price bracket.”

Apalak Ghosh, Lead Analyst, Emerging Technologies Research, CMR remarked “A growing desire for choice in functionality, price and device ecosystem supported by attractive combinations of size and other features are what customers are looking while deciding on their choice of devices.”

Interestingly, Tablets won’t replace PCs anytime soon. 78% of the respondents surveyed were of the opinion that there is a still some way to go before the Tablet becomes the primary computing device.

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