3G to open up floodgate of opportunities

Surabhi Agarwal
Posted: Friday, Aug 08, 2008 at 0054 hrs IST
Updated: Friday, Aug 08, 2008 at 0054 hrs IST

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New Delhi, Aug 7: The recent headway in the implementation of 3G and number portability in the country has opened up huge opportunities for enterprise software companies like Oracle. The world's largest enterprise software company, Oracle sees big potential in India with technologies like DTH and IPTV catching up apart from 3G and number portability.

"Globally, the size of the service delivery market is $5 billion and we see the market opening up further in India with 3G," said Liam Maxwell, VP, products, Oracle Communications, Global Business Unit.

Maxwell said that once the operators have the spectrum with them, the normal time required to roll out 3G services is between 100 and 150 days. The advent of 3G in the country will see a lot of new operators coming in the market along with foreign service providers too setting up shop in India. "Apart from the new operators, the existing ones will also have to upgrade from 2G to 3G," said Bhaskar Gorti, senior vice-president, Oracle Communications, Global Business Unit, adding that the market potential is huge.

Once 3G comes into the picture, the voice per minute revenue of telecom operators is expected to decline, as the chunk of Value Added Services (VAS) in the average revenue per user (ARPU) will go up.

According to Gorti, applications enabling and supporting VAS will have a big market once 3G comes into being. "It is a general perception that VAS means only music and movies. However, business support applications along with commerce through mobile will also get a big push," added Gorti.

Apart from 3G, Oracle sees huge room for growth in technologies like IPTV and DTH as they become more and more popular in the country.

Right now, DTH service providers in the country are handful, but many more like Bharti and Reliance are launching their services soon. Same is the case with IPTV. "The cost consciousness of the Indian consumer will become more acute as these technologies make inroads into the rural areas. That's where convergence between communication and media along with the right supporting software is going to play a big part," said Gorti.

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