100th Intl Women's Day: Brands get up close and personal
On the 100th anniversary of International Women's Day newspapers get flooded with colourful adverts, TV channels and radio stations salute women with special programmes and multiple e-commerce websites offer discounts to the fairer sex. Almost everywhere, there is an effort to make the day special for women.
Keeping security concerns in mind Meru cab service has launched a SMS- based "Trip Tracker Service" today. Through this service an appointed person or family member of the woman traveller, will be sent sms alerts about the cab location and journey, thereby ensuring a sense of safety and assurance for her.
Ensuring healthy lifestyle for women, Groupon India, a deal-of-the-day website that features discounted gift certificates usable at local or national companies, has collaborated with NGO Samhita on "Support a Woman" Program which is championed by Stayfree Women for Change to ensure that every girl and woman has a healthy and hygienic life.
The website offers women-centric deals across multiple offerings on their website throughout the day.
The women's day celebrations are not just limited to campaigns and discounts but also of recognition and respect.
"All men are going to dress up in colourful shirts and ties. In addition they'll be distributing flowers and chocolates to the desks of their female colleagues throughout
the day," says Payal Arora, HR Manager, OfficeYes.com.
While everybody is going gaga about unique schemes and different ways of celebrating Women's day, the modern day women feel that there is need for more when it comes to society's approach towards them
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