“We will focus on high-end products that generate better value”

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Anushree Chandran:  Dec 11 2012, 01:54 IST
Anirudh Dhoot,director of Videocon Group is a rising star in the Indian corporate world. Apart from being the head of sales and marketing at Videocon's consumer electronics division, he is also the president of Consumer Electronics & Appliances Manufacturers Association (CEAMA). In an interview with FE’s Anushree Chandran, Dhoot says that he is all set to drive his legacy and the brand to greater altitudes. Edited excerpts.

You are one of the leading lights of an electronics to an oil manufacturing conglomerate. How do you see the $5billion global group moving forward?

Since its inception in 1979, the key philosophy driving the Videocon group is delighting customers with unique offerings. The group's diversification into sectors such as consumer durables, direct-to-home broadcast services, mobile handsets, telecom services, retail, oil and gas, power has increased our touch points with consumers besides bolstering our books. The growth during this phase of diversification has been spectacular. In the consumer durables sector, for instance, we sell televisions, washing machines, refrigerators, air conditioners, microwave ovens and several other home appliances and have a solid market share. Likewise, in the mobile phone segment, we have a variety of options, including basic colour FM phones to high end Android devices. We are one of the world's largest CPT glass manufacturers in the world.

And in the oil and gas sector, we account for 7% of the oil produced by the private sector in the country. We have interests in exploration, prospecting and we plan to get into gas distribution.

Telecommunication, DTH, retail,

... contd.

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