“Voltas wants to be a brand that is relevant round the year”
For a company which only sells ACs, how does Voltas handle competition, especially from foreign brands who have a range of consumer durables?
Foreign brands have better technology and deeper pockets. Along with that, they also have the advantage that Indians perceive foreign brands as being better, especially in terms of technology. Given the market scenario,Voltas has done well and we are the market leader with a volume market share till date of 18.5% in overall AC, 35.3% in window AC and 14.8% in split AC.
This has been possible mainly because we have kept ourselves abreast of the latest technology and have worked towards creating a solid network for after sales services. Consumers mostly complain that once a company sells the product, it happily forgets to provide
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