“There are only two serious OTAs; the rest are insignificant”
The OTA space is quite cluttered with so many small and big players vying for a share of the pie. How does that impact your job?
I beg to differ. There are only two OTAs in the market—MakeMy Trip and us. The rest are insignificant. When we sit for our brand review meetings there are only two brands to discuss– MakeMyTrip and Yatra. The gap is significant between the top two players and rest of the travel websites. Our topline is about R 3500-4000 crore and MakeMyTrip clocks around Rs 4200 crore annually. Other players have not even touched Rs 1,000 crore. So there is no conversation about those brands who are four times smaller than us. And why are we just talking about the on-line space? OTAs constitute only 10-20% of the total travel space. There are mom-and-pop travel stores that have many customers and they clutter the space. It’s these stores who will
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