‘Pininfarina is helping us develop our new SUV’
As far as tractors are concerned, Sonalika remains a north Indian brand …
Yes, we couldn’t capture southern markets as effectively as we have done in the north. But now all that is set to change as we have opened our warehouses in south India and soon you will see a good number of Sonalika tractors in south India as well, although our manufacturing will remain in the north. But it’s wrong to say that we are a north Indian brand. We went global quite some time ago and our tractors are exported to as many as 70 countries.
Although our major presence is in African nations, we are now also entering highly-competitive markets such as Australia and the EU. Recently, the US Environmental Protection Agency, Washington DC, approved our engines—bearing a testimony to the high quality standards maintained by us—and so we can also enter the US
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