‘Most businesses don’t have core competence in risk analysis’
What are your key areas of research and what kind of analytics are most sought after by Indian companies?
Our core service provides business enterprises with data and analysis on the business environment, risk analysis and forecasts, which help businesses understand their environments better and help them make more informed business decisions. This research can be delivered in two ways. First, through reports that are updated monthly, which cover over 200 countries and six key industries. Clients can subscribe to them for access to data and analysis on an annual basis. Second, through research which has been commissioned by clients specific to their business and customised to their needs.
How do you customise your analytics for divergent needs of client companies?
For example, there was this Indian company interested in expanding into Africa, but had not decided on the country. We suggested to them that they use our country reports to narrow down the choice of countries to a final shortlist of three to five countries, and we would then do a customised research project for each of these shortlisted countries to help them interpret trends critical to their business, understand current and future risks impacting their
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