“Indian women spend as much on shoes as their counterparts in US, UK but they buy many more pairs with same money”
The company took off with an investment budget of 10 million pounds for the first three years. It plans to increase the number of stores to 31 by the end of this year and is further looking at taking the number to 100 in the next five years. The footwear brand claims to have sold over 3,00,000 pairs in a year and now, aims to take the number to a million pairs per year. In a conversation with FE BrandWagon’s Anushree Bhattacharyya, Andrew Martland, president, Asia Pacific, Clarks, talks about how the brand is still in the phase of discovering the Indian consumer.
How has been the response to the brand Clarks in India, so far?
The brand has been received very positively in the Indian market. The response towards the brand has indicated that the consumer in India is aware about global trends and while making a purchase decision considerable amount of importance is given to style.We have seen acceptance of colours, silhouettes and styles of footwear that are popular globally. Our unique ‘man tailoring’ positioning used for women’s product has resonated strongly
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