‘Equities have higher risks than most other product classes’
What are the most common investment myths?
The most common myth is that we can get 20 per cent returns every year with no downturn. People still believe that investments come with no risks —whether it is gold, real estate, equity.
The second big myth is that insurance is the best investment. Insurance is a good investment but the primary purpose of it is protection and we have to understand the level of protection we are looking for, the term of that protection and the portfolio effect. That means there should be a right combination of term and investment in our portfolio.
Also, in the absence of any advice, most people believe that their neighbours and friends actually know what they are doing. It’s astonishing how many people rely on that.
The fourth myth, according to our research, is that though India has become more affluent and materialistic in the short term, values and families still come first for Indians and so the bulk of their assets are geared towards the protection of their family.
The last myth is that it people believe it is all right to invest in a product without really understanding it. What surprises us is that in conversations with new
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