'India’s cloud market is scaling up'

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SummaryWith public cloud market in India expected to exceed $2,500 million by 2015, American tech major IBM sees India as a key growth market.

With public cloud market in India expected to exceed $2,500 million by 2015, American tech major IBM sees India as a key growth market. To tap into the growing opportunity, it is looking at expanding its presence in 40 cities across India and South Asia by 2013. G Dharanibalan, vice-president—offerings management and development, Global Technology Services, IBM India/South Asia, tells Debojyoti Ghosh about the scope for cloud business in the country and how the company is targeting startups, small and medium businesses and large enterprises. Excerpts:

Despite high growth projections, the adoption of cloud is still at its early stage in India. How do you see IBM’s position in such a market?

While security, performance and availability are some of the broad challenges seen at a nascent stage in cloud computing, the cloud market in India is definitely scaling up and IBM is perfectly positioned. IBM has invested $38 million in a new Asia Pacific cloud computing data centre in Singapore, which will provide businesses in India with solutions and services to harness the potential of cloud computing moving from the traditional project management and procurement processes to dynamic environments.

IBM continues to view India as a key growth market unit and appropriate business initiatives will be implemented going forward.

What are your plans to tap into the growing market?

While the benefits of cloud computing are innumerable, the adoption of the same is still in early stage. Now that a workstation can go anywhere as a smartphone, a stripped-down netbook, or even an e-book reader, it is practically a virtual desktop operating in conjunction with a virtual server anyway. If the user can be anywhere, so can the source for data and applications. The cloud equation adds in the flexibility to scale bandwidth up or down at will and the affordability of pay-as-you-go service, and subtracts energy-devouring hardware from your local environment.

Since cloud affects all dimensions of the enterprise, from business strategy and operating models, to technology integration and organisational transformation, it requires a solid business design and implementation roadmap. IBM segments its customers as face-to-face coverage, telecoverage and business partner coverage. Our cloud strategy and offerings are aligned to meet the needs across all these customer segments based on their requirements.

Which sectors in India are seeing maximum traction in the cloud space?

Cloud computing today encompasses every vertical in the market across sectors like BFSI, healthcare, telecom, HR and recruitment and

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