Onam, the biggest festival of Kerala, is not only known the world over for its unmatched gaiety, but also as a festival of prosperity and abundance, whereby people indulge in new jewellery pieces. In fact, come Onam and a tremendous spike in gold buying is seen especially across Kerala as many people believe that purchasing gold on such auspicious occasions will bring in more happiness and prosperity for them.
People prefer to buy gold jewellery or gold coins for their wives and daughters. Women buy bangles or earrings (typically studs) whereas for children it is usually gold earrings or gold coins that are gifted. Gold anklets are popular too.
For boys and for men, it is usually a chain that is bought. Chains with alphabet sign or pendant of a God are also popular in Kerala. The gold chain is worn by boys/men when visiting the temple, relatives on the day of Thiruvonam.
Most popular and traditional gold necklace styles in Kerala are – paalaka maala (emerald necklace) manga maala (mango-shaped necklace), kaashu mala (coin-shaped necklace), karimani maala (gold and black bead necklace), Mullamotttumaala (jasmine bud shaped necklace), Naagapada thali (snake-hood shaped necklace) etc. The price depends on the extent of handmade artistic work and weight of course. Gold coins are also offered in temples as offering to God during Onam.
Thus, as Onam is considered an auspicious day for buying and wearing gold, the market is flooded with several promotional offers by leading jewellery retailers situated across the county. Here we are taking a look at some of such offers:
Josco Jewellers: Josco is offering 50% discount on the making charges of every gold jewellery. Besides,
# For any Onam gold purchase above Rs 50,000, you can get the traditional Kerala outfit known as ”Onapudava’ as a complimentary gift.
# For any Onam gold purchase above Rs 25,000, you can get a gold coin free.
# Exchange your old gold, such as 22/21 carat gold, 22/20 carat gold, and get the best prices in the market this Onam.
# For every diamond carat, get Rs 10,000 free on diamond purchase.
# The entire offer is valid only till Sept 3rd at Josco Jewellery outlets.
Alapatt Diamonds: This is giving flat 30% off on all diamond and platinum jewellery as well as 5% discount on all gold jewellery and gold stones.
Kalyan Jewellers: Kalyan Jewellers is giving a gold coin free with every purchase of Rs 25,000. The offer, however, is valid only in Kerala.
Joy Alukkas: This is offering a 2-gram gold coin free on purchase of diamond and polki jewellery worth Rs 5000 and a 1-gram gold coin free on purchase of diamond and polki jewellery worth Rs 3000. It is also offering a quarter gram gold coin free on purchase of gold jewellery worth Rs 3000. You can avail these offers on 1st and 2nd September 2017. Although these offers are part of their Eid offers, however anyone can get discount as Onam and Bakrid are on the same day this year in Kerala.
Bhima Jewellers: Bhima is offering up to 50% off on making charges. The offer is valid only in Kozhikode, Kannur and Sulthan Bathery showrooms.
Sunny Diamonds: Under their Onam schemes, you can exchange your old gold for brand new diamond jewellery with 100% money back guarantee on diamonds.
# They have also come out with a ‘Book Now and Pay Later’ scheme whereby a 20% down payment option is available for purchases above Rs 100,000. Under this scheme, you can pay 20% of the amount payable and the balance 80% can be paid online or at the store or via NEFT/RTGS before collecting the jewellery.
# 21 colleges across Kerala are ready to showcase the true spirit of Onam and display their creativity with beautiful Pookalams. Thereafter, Facebook users will be asked to vote for top 3 winners who will get prizes from Sunny Diamonds.