This festive season celebrate with Exide Life Insurance, by gifting your dear ones a secured future. To help Indians maximize their Diwali this year, Exide Life Insurance has launched a digital campaign across social media #MaximaDiwali. The campaign rides on the latest offering Exide Life Wealth Maxima, a unique unit linked life insurance plan. In a 3 part quirky video series which explores different situations, one between colleagues, the second between a couple and the third between a grandfather and his son, they drive home the point of the campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion of Diwali.
In line with the brand mission of helping Indians prepare financially for their long and happy lives, this campaign is an attempt at promoting long term investments this Diwali for a happier tomorrow. Diwali, is a festival of lights, and what better way to celebrate the festival by gifting your family a long and happy life.
The entire campaign has been anchored on digital and mobile platforms to reach out to as many Indians as possible. Each video depicts human relationships in a very different way and the difference in thought process is shown in the way they think for their family. The campaign challenges the traditional thought process of buying and gifting by suggesting an alternative of long term investing.
Do tweet and share the video on all your social handles. Use #MaximaDiwali hashtag in all your tweets and facebook posts.
To watch the three videos please click here:
About Exide Life Insurance Company Limited:
Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance Company Limited) commenced operations in 2001 and is head quartered in Bangalore. The company is profitable and serves over 10 lakh customers across India and manages over INR 8,800 crores in assets. The company is 100% owned by Exide Industries Limited and is proud to be part of a 100 year old brand heritage in India.
Exide Life Insurance distributes its products through multi-channels viz. Agency, Banc assurance, Alliances and Direct Channels. The Agency channel comprises of over 35,000 advisors who are attached to over 200 company offices and customer care centers across the country. The Alliances business includes distribution relationships with banks, Corporate Agents, Brokers & Referral Partners.
Exide Life Insurance, one of the leading life insurance companies in South India, is now growing its franchise in East and other parts of the country. The company is focused on providing long term protection and savings solutions and has a strong traditional product portfolio with a consistent bonus track record. Exide Life Insurance has the ISO 9001:2008 quality certification for all Customer Service processes.
About Exide Industries Limited:
Exide is India’s largest manufacturer of electric storage batteries and its biggest power-storage solutions provider with a market capitalization of over INR 15,000 crores*. Since its introduction in India more than a hundred years ago, Exide remains the foremost and the most trusted battery brand in India. The century old brand equity is backed by a robust nation-wide network of 18000-plus dealers. (*As on 31st March 2015)
With 7 world-class battery manufacturing factories across India, the range of products offered by the company covers everything from the smallest batteries required in motorcycles to the giant batteries powering submarines. After all, India moves on Exide.