HDFC Life, one of India’s leading private life insurance companies, has announced its partnership with Rubique, the one-stop online marketplace providing technology-enabled end-to-end solutions to the financing needs of individuals and SMEs. The agreement will allow HDFC Life to offer its life insurance products and services on Rubique’s online marketplace.
As a part of the company’s increasing forays into the digital landscape, in order to make life insurance easily and quickly available to all, this partnership will allow the company to reach out to a sizeable online customer base. Apart from life insurance, Rubique will also be hosting home insurance, health insurance, and automobile insurance in its marketplace, making it a one-stop solution for all insurance requirements.
Suresh Badami, CDO, HDFC Life, said, “At HDFC Life, it has been our constant endeavour to increase our touch-points and be available to our prospective customers through all convenient mediums. The Rubique team has leveraged technology and has been redefining financial services for Indian businesses and customers. This platform has met the financial requirements of a wide range of customers across India and I am confident that this partnership will help us bring life insurance within the reach of a whole new set of customers.”
Manavjeet Singh, Founder & CEO, Rubique, said, “Our customers have been constantly appreciating us for our entire array of consumer offerings. To further delight them with our financial services and enhance our product portfolio, we decided to move a step ahead by introducing life insurance solutions on our marketplace with our existing offering. Life insurance is a big savings vehicle for Indians and is also important for leading a stress-free life and securing the future of loved ones. To offer a more advanced and unified customer experience, we partnered with the industry leader HDFC Life that will further give a stimulus to our latest endeavour.”
HDFC Life’s life insurance products and services will be made available to all of Rubique’s existing and new customers.
Rubique has till now evaluated a substantial customer database and has processed loans worth over Rs 1250 crore, besides issuing 31,000+ credit cards through its 65+ partner financial institutions, generating a revenue of Rs 17 crore.