Good news for people looking to buy gold this festive season. Paytm has come out with its ‘Diwali Gold Sale’, to be held from October 10 to October 19, to enable people make their gold purchases more rewarding during the current festive period. As a part of this sale, customers can use the promo code GOLDFEST to avail 3% additional Paytm Gold on a minimum purchase of Rs 10,000. With this offer, Paytm is looking for a 5X increase in Paytm Gold sales during Dhanteras and Diwali this month.
Paytm said in a press release that Paytm Gold is fast emerging as the saving option of choice for this segment owing to the flexibility, security and transparency it offers. As an increasingly large number of new consumers are realizing the convenience of buying and storing pure gold for as little as Re 1, the company is expecting a 5X increase in Paytm Gold sales during Dhanteras and Diwali in the month of October.
This is part of a bigger shift in consumer behavior towards instant and paperless gold saving mechanisms and the Diwali Gold Sale will add more impetus to this growth as Paytm pushes for more aggressive innovation in the category, it said.
Consumers can buy Paytm Gold for as little as Re 1 of 24K 999.9 pure Gold from MMTC-PAMP, India’s only internationally-accredited refinery, and store it in one of the country’s most secure, 100% insured lockers at zero extra cost. Customers can sell their accumulated gold to MMTC-PAMP at live market prices or get it delivered at their doorstep in the form of gold coins.