Shares of Jubilant FoodWorks, which operates Domino’s Pizza chain, on Friday surged as much as 5 per cent in morning trade on bourses after the company teamed up with Hyderabad-based start-up Zippr for easier delivery.
The company will use Zippr’s coding method to deliver orders instead of using the consumer’s address.
Jubilant FoodWorks on Friday opened on a bullish note at Rs 1,441 on BSE and surged 5.11 per cent to a high of Rs 1,475.95. On NSE, the stock opened at Rs 1,433 and jumped 4.73 per cent to an early high of Rs 1,477. The share price of the company later closed 2.12 per cent up at Rs 1433.80.
Meanwhile, the broader market was also trading in the green, with the benchmark index Sensex trading up 174 points at 26,016.
The location management platform has developed an 8-character code called a ‘Zippr’, which replaces the four line address. Now, Domino’s online customer will simply use a Zippr code while checking out after placing the order online, instead of entering a four-line address.
Domino’s will start Zippr services initially for Delhi NCR users and the same would be rolled out in other cities in the next 15 days.