1. Maharashtra readies for mango season

Maharashtra readies for mango season

The state is working towards establishing a new line of exporters in preparation for the next season

By: | Pune | Updated: June 1, 2016 7:46 AM
For the first time in many years, the Alphonso mango is within the reach of common consumers’ in Maharashtra and other states. (Reuters) For the first time in many years, the Alphonso mango is within the reach of common consumers’ in Maharashtra and other states. (Reuters)

Buoyed by the success of the export of Alphonso mangoes from Maharashtra to several overseas markets this season, the Maharashtra State Agriculture Marketing Board (MSAMB) is now working towards establishing a new line of exporters in the state in preparation for the next season. The board is working on a war footing to create, train and establish 100 new exporters in the state by October this year. These exporters will not only work on improving mango export but work for exporting other commodities from the state as well.

For the first time in many years, the Alphonso mango is within the reach of common consumers’ in Maharashtra and other states. The fruit has been selling between R200 to R500 per dozen in most markets of Maharashtra. The fruit has been doing well on the export front as well, a success that has prompted the marketing board to look at ways of not only replicating this success of the fruit for the next season, but also for other commodities such as leafy vegetables and okra.

“This season has been a huge success for the state as far as mango export is concerned. Around 500 tonnes of mango have already reached American shores while exports to the European Union and West Asian countries has gone up three times. The target is to improve the export numbers by 10 times next year. A roadmap has been prepared to improve export from the state,” Milind Akare, MD, MSAMB, told FE. In addition to the existing exporters, MSAMB is in the process of preparing 100 new exporters for Maharashtra. This time around, instead of waiting for the new season to begin and then get into a flurry of activity, the board has decided to systematically establish a framework for export. This year, the traceability system by the board not only helped in export but also in other states as well, Akare pointed out. Because of the traceability, the consumers were in the know and there was a planned demand from traders in other states well, he said.

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