Apple Inc. shares fell the most in more than a month after an analyst said demand for the iPhone 8 is “substantially lower” than for earlier models of the world’s best-selling smartphone. Pre-order volumes in the U.S. for the iPhone 8 fell below those for the iPhone 7 and iPhone 6, Rosenblatt Securities analyst Jun Zhang said in a note to clients. Demand in China is even lower, the analyst said. Zhang has a neutral rating on Apple shares. Consumers pre-ordered about 1.5 million handsets on Chinese retail website JD.com in the first three days, compared with about 3.5 million for the comparable period of iPhone 7 orders, Zhang said.
The stock fell as much as 3.1 percent, the most since Aug. 10. It was down 2.3 percent to $155.16 at 12:15 p.m. in New York. The iPhone 8 was unveiled last week alongside the iPhone X, which incorporates many more new features. While the 8 becomes available in stores on Sept. 22 for upwards of $699, the iPhone X will not be available until November and will cost at least $999. The top-of-the-range model includes a facial recognition system that uses a 3-D scanner to unlock the handset, replacing the fingerprint sensor in the iPhone 8 and other earlier models.
“We understand this does not reflect the iPhone 8 cycle as a whole since the iPhone X has not yet officially launched, but we are concerned,” Rosenblatt’s Zhang said in the note. IPhone 8 production might need to be reduced and “the iPhone X production ramp might not be able to meet demand in December and March quarters,” Zhang said. Apple forecast sales of between $49 billion and $52 billion in the three months through September, a projection investors understood to signal resilient iPhone demand.
The later release date of the iPhone X had already been taken into account when the company made that forecast in August, spokeswoman Kristin Huguet said last week. Today’s decline pared the gains this year to 34 percent, valuing Apple at $800 billion.