Being a working woman in India can be quite a task. No, not because of the pay scales or the multiple roles you have to play but fighting tooth and nail with every sexist remark that comes your way. Women are the creators of the Universe but then why do we struggle with ‘Man’s job and woman’s job’ deadlines?
Staying overnight at work or going out for drinks, from how you dress to how you talk, from being an ‘additional’ bread earner of the family to challenging the questioning glares on appraisal, these are the constants of an Indian working woman. The profiles might have got higher but the notions are still stuck up. Everyday is a struggle for an Indian woman not in terms of proving her calibre at work but in standing up to these regressive perceptions.
Tanishq, with its revamped advertising campaigns, has been garnering applause off late. From celebrating human emotions to nurturing your own self, the brand has revoked the faith of the fairer sex and it does it again with the new #BestAtWork advertisement video. Hitting the bull’s eye, the ad shows how to break this bubble. The verses conveyed from the eyes of various working women will surely warm the cockles of your heart and if you are one of these birds struggling to break free, you’ll definitely break into an applause.
WATCH THE VIDEO HERE :
And as the video says, this, ladies, should be the last thing on your mind. Be the best at your work and let everybody else do the shrink and smirk.