With an aim to curb the trend of sedentary behavior among children in India, Stepathlon Lifestyle Pvt. Ltd. and Virat Kohli on Tuesday announced the launch of Stepathlon Kids – a company focused on the health and wellness of the upcoming generations. Through its annual 30 Day Race around a virtual world, Stepathlon Kids will urge the children of India to take 15,000 steps a day – towards a healthy lifestyle and to create long term positive behaviour.
Stepathlon will encourage kids for physical activities and will also educate them on which exercises and food habits they ought to follow.
The company will kick start its initiatives with the launch of a nationwide campaign – a 30 day, pedometer-based, mass participation virtual race built to promote fitness amongst children. It will initially target children from 8-12 years of age.
Children will be given pedometers to track their steps during the 30 Day Race. These steps when entered on the Stepathlon Kids website get converted into distance and the team will move across a map of the world. They will be grouped in teams of 5 and the gamified race will take them on a virtual journey around the world, providing them information on health, history, social studies and general knowledge. Additionally, they will be given multiple opportunities to win prizes via contests and mini challenges.
Stepathlon Kids, Ravi Krishnan, Co-Founder & CEO, Stepathlon Lifestyle Pvt. Ltd. said, “The physical, mental and emotional health of children is negatively affected by a sedentary lifestyle. With Stepathlon Kids, we aim to ingrain health and wellness in them at an early stage, to build a foundation that will last them a lifetime.”
Talking about the association and the need for creating larger awareness around children health in India, Virat Kohli said, “Children are the foundation of our country and their health and fitness will play a very important role in our country’s progress. I will be substantially be involved in the development and promotion of Stepathlon Kids to achieve our goal to create a healthier nation through the future of India – our kids.”
Stepathlon was established in 2012, with the vision of providing a holistic health and wellness ecosystem. The 100 Day Race is part of a wider 12-month ‘Stepping Stones’ program, which guides and motivates Stepathletes to maintain healthy habits year-round.