Merlin Entertainments has announced its foray into the India market with the launch of its latest offering, Madame Tussauds Delhi. World renowned for over 250 years for the creation of detailed and lifelike wax figures, Madame Tussauds will pay homage to A-List celebrities from Bollywood to Hollywood at the new attraction in Delhi, in addition to featuring icons from sport, music and notables.
Launching mid-2017 within the heart of the capital in the Regal Cinema at Connaught Place, Madame Tussauds Delhi will be spread over two floors.
John Jakobsen, chief new openings officer, said, “We are delighted to be announcing that our 22nd Madame Tussauds Attraction will be opening in Delhi. Ever since we introduced Amitabh Bachchan as the first Bollywood figure in Madame Tussauds London in 2000, we have seen how Madame Tussauds appeals to the Indian consumer, and having a permanent attraction in the heart of the country’s capital made perfect sense for the evolution of the Madame Tussauds story.”
“In order to bring the attraction to life, we worked with a host of local experts to ensure an authentic visitor experience – truly bringing to life the colour and vibrancy that encapsulates the essence of India. We have no doubt that locals and visitors alike will relish in meeting their heroes in a way that only Madame Tussauds can offer,” added Jakobsen.