The Tourism Authority of Thailand (TAT) is bringing back its ‘Women’s Journey Thailand’ campaign to entice women travellers to enjoy a range of activities, deals and privileges in Thailand throughout August, 2017. According to the latest statistics of international arrivals to Thailand, the growth of female travellers has risen significantly over the past few years. “Today women are significant decision makers and powerful with high-spending power. With a full range of products and services that can serve women’s needs, Thailand can definitely be the ideal destination. The Women’s Journey Thailand campaign will showcase how women travellers can enjoy these products and services at very attractive prices when they visit Thailand in August,” said Srisuda Wanapinyosak, deputy governor – international marketing, Asia and the South Pacific, TAT.
TAT is bringing back several activities launched as part of the inaugural Women’s Journey Thailand campaign, including the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers. The tourism authority is collaborating with various tourism-related businesses throughout the country, and has classified the products and services for women travellers into seven types. These include accommodation; health, beauty and spa services; shopping malls, dining and restaurants; recreation and entertainment; such as, theme parks; lifestyle activities; such as, handicraft workshops and fitness, and transportation services; such as, airlines and car rentals.
All the products and services as well as special privileges will be featured in the ‘Women’s Journey Thailand’ mobile application and the mini website, which will be officially available in June. Meanwhile, the airports of Thailand and the immigration bureau will provide special ‘pink lanes’ for women travellers who visit Thailand in August.