Bollywood star Shah Rukh Khan has arrived in Dubai to shoot the sequel to the #BeMyGuest film with the second phase of the promotional campaign film to be done in collaboration with Indian film director Kabir Khan. On arrival at Dubai International Airport, SRK was welcomed by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and they took the opportunity to discuss future collaboration. #BeMyGuest is a film produced by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) to further enhance the emirate’s position as a tourist destination and attract more tourists from India, a key source market for Dubai’s tourism industry.
SRK said that he was happy to be filming the sequel to #BeMyGuest campaign film. He said that the film was done in a creative and different way from how tourism films are usually made. “I think it is really nice, I really enjoyed making it and happy we are making another one. I am not an advocate for Dubai because I have done Dubai Tourism films, I genuinely like being in Dubai, I think it’s a really wonderful place, it’s a fantastic city. It has everything for everyone,” he commented.
Since its launch in December 2016, #BeMyGuest has garnered 45 million views across multiple social media channels as well as 65 million engagements from around the world. #BeMyGuest also reached No 3 on YouTube’s worldwide trending list within 48 hours of its launch, becoming one of the top 10 most viewed videos on the website globally in December. The film has also won international awards including the Grand Prix at the International Tourism Film Festival, Tourfilm Riga held in Latvia and the Diamond Award at ITB Berlin’s Golden City Gate tourism awards.