Low cost carrier SpiceJet is going in for an image makeover with its workforce switching to a new uniform. The uniforms retain the carrier’s signature red colour largely, while incorporating new designs. Inspired by the airline’s image of “Red.Hot.Spicy”, the new range of uniforms has been introduced to enhance the style quotient.
The new range includes a unique design for each department, specifically styled to suit the different seasons. For instance, the summer wear for the female cabin crew will include a one-piece dress. They will be attired in a short shift dress, cut and sewn and detailed with accessory elements like a sling bag and box heels; for service, besides a pinafore inspired apron. Whereas, men will be paired in a formal three-piece suit inclusive of red waistcoats and white shirts. Laced up oxford shoes have been introduced keeping in mind the ease and comfort of the user. With the unique colour scheme in place, droves of the cabin crew will be seen in sharp tones of red and black, reflecting persona of the airline.
The range for pilots includes a single button slim cut black suit for men. For the on-ground staff, women will be wearing a button back blouse in white and red polka dots with skirt suits in red, while the men will be in black slim cut single button suit with red trim detail on the white shirt collar. The engineering department on the other hand will be seen in smart casuals in signature polo t-shirts with a utility jacket.
Debojo Maharshi, CMO, SpiceJet, said, “It is all about the experience and everything that meets the eye while being on-board or on-ground influences the brand image. The new range of uniforms have been meticulously designed to amplify the brand values of SpiceJet while giving a more contemporary look in line with the global standards. Besides the aesthetic appeal, attention has been invested in ensuring high quality standards to ensure comfort for the users.”
The new dress code has been created by fashion and lifestyle business, Shift.