1. Singapore Tourism Board launches Golden Jubilee campaign

Singapore Tourism Board launches Golden Jubilee campaign

In order to mark Singapore’s 50th anniversary this year, STB has launched the ‘Golden Jubilee’ campaign worldwide

By: | Updated: July 7, 2015 1:36 PM
Chang Chee Pey, executive director (SAMEA), Singapore Tourism Board

Chang Chee Pey, executive director (SAMEA), Singapore Tourism Board

In order to mark Singapore’s 50th anniversary this year, STB has launched the ‘Golden Jubilee’ campaign worldwide. The campaign offers visitors a plethora of special experiences to join in the celebrations with deals in airfares, hotel stays, shopping offers and privileges galore making 2015 a perfect time to visit the country. The S$20 million Golden Jubilee Campaign deals span across five categories- fly, stay, shop, eat and play. These deals are offered by more than 40 tourism stakeholders and can be enjoyed by visitors from India.

The offers encompass special airfares by Singapore Airlines bundled with complimentary attraction passes for Indians travelling to Singapore. To further stretch the dollar a two nights stay with the third night free promotion is being offered across five hotel groups which include the Pan Pacific and Sheraton. Moreover, daily rewards, Pedestrian Night on Orchard Road activities, SG50 collectibles, and ‘Kids play for free’ specials and so on are also a part of these promotions.

The launch of Golden Jubilee is also timed with the Great Singapore Sale, Singapore’s biggest sale event of the year. During the sale period, one lucky tourist will be picked daily to win a prize of S$500 in the form of a MasterCard pre-paid card. Indians can also enjoy hassle-free shopping, airport transfers, hotel delivery, personal shopping services and more at some of Singapore’s shopping malls and department stores.

Chang Chee Pey, executive director (SAMEA), Singapore Tourism Board said, “2015 marks a tremendous milestone for Singapore and we’re grateful for the overwhelming participation of the industry partners. The Golden Jubilee campaign gives STB an opportunity to leverage the marketing efforts for destination Singapore. We’ve lined up a treasure trove of year-long events and activities offering exclusive tourist experiences and privileges. We’d like to invite our overseas friends to join us in commemorating this special occasion. This is the perfect time to visit Singapore to indulge in a bit of shop, eat and play. India continues to remain amongst the top five visitor markets for us and the Golden Jubilee campaign comes at an ideal time to introduce increased customisation when it comes to holiday planning.”

This year Singapore has already registered over 400,000 Indian visitors and the average length of stay increased to 6.8 days.

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