Indians no longer look for a special occasion or holiday to travel, as revealed by a recent survey with responses from over 800 customers in 180 cities. According to the survey, conducted by OYO, 83 per cent of respondents revealed that they do not worry about the distance of the travel destination. This suggests that logistics are no longer seen as a barrier and travellers now like to go with the flow.
Sharing more on the insights Kavikrut, chief growth officer, OYO, said, “This survey has helped us identify key travel drivers for different customer sets and their needs. For example, we inferred that people prefer to travel to Kerala and Manali to combat evils of stress, traffic and pollution. Also, without exception, all groups surveyed have displayed an overwhelming preference for natural and serene retreats; highlighting that we travel to escape our hyper-connected existence.”
Apart from seven per cent travel to pilgrimage destinations, several people preferred leisure travel through a convenient transportation option. A third of the respondents wanted to go to spend their next vacation on a hill-station, but Goa was the most popular travel destination – 25 per cent respondents had it on the top of their wish list.
The online survey conducted with 800 people also revealed that Indians are now getting used to overcome monotony in their life through short trips using convenient transport options. Couples were most likely to travel on special occasions like birthdays and anniversaries.
Respondents replied from destinations including Asansol, Bhatinda, Haflong, Imphal, Hoshiarpur, Palakkad, Ranchi, Sambalpur, Sahranpur and Warangal.