1. Monaco Tourism partners LFW 2015 to tap new age Indian travellers

Monaco Tourism partners LFW 2015 to tap new age Indian travellers

Monaco Government Tourist Bureau has partnered with Lakme Fashion Week Winter/Festive 2015

By: | Published: September 1, 2015 5:48 PM
The collection was titled as 'Monaco Diaries' by the designer, whose clothing line was about destination wedding and the journey

The collection was titled as ‘Monaco Diaries’ by the designer, whose clothing line was about destination wedding and the journey

Monaco Government Tourist Bureau has partnered with Lakme Fashion Week Winter/Festive 2015. The famous designer Narendra Kumar showcased his collection inspired by charismatic fashion character and style of Monaco. The collection was titled as ‘Monaco Diaries’ by the designer, whose clothing line was about destination wedding and the journey. The collection was inspired by Audrey Hepburn. Narendra Kumar has done an amalgamation of the old-world charm and yet kept it for the new-age Indians.

Rajeev Nangia, director, Monaco Government Tourist Bureau said, “We are targeting the young and new-age Indians who have taste for the best. The Lakme Fashion Week gave us the perfect platform to showcase the destination through Narendra Kumar’s designs. He has blended his collection with the Indian taste but has not compromised on elegance, glamour and opulence which Monaco is known for. We wanted to showcase Monaco to the discerning audience who are inclined towards travelling in style. The destination weddings have become a recent trend among Indians. Monaco has hosted few Indian Weddings in the past. And we want to reach out to the consumers who are looking for newer and luxurious destinations.”

The fashion week was witnessed by various people from across the industry and by many renowned fashion designers and celebrities. Speaking on this occasion, Narendra Kumar said, “Monaco encompasses heritage, luxury and elegance – it’s an appropriate collaboration as these characteristics reflect in my own sensibilities interpreted through modern silhouettes combined with traditional craftsmanship and sharp tailoring.”

The famous British model and former footballer, Stephen James walked the ramp. He is soon going to make his debut in Bollywood and will be sharing the big screen with Akshay Kumar. The Principality of Monaco has been long associated with fashion, glamour and luxurious lifestyle. It is synonymous with beautiful people, glitz and glamour, casinos and its famous Grand Prix.Monaco is dotted with beautiful architectural structures making it an inspirational place for many writers, designers, architects and fashionistas.

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