Google India has revealed the top travel trends observed from September to November this year, highlighting the search behaviour transformations of the Indian audience, compared with travellers’ data documented during the same period in 2016. According to Google, holiday related search queries have increased by 27 per cent this year, with the vogue being luxury, honeymoon, and safari destinations. Both international and domestic luxury searches have increased by 34 per cent, amid online hunts for ‘royal holidays, that has spiked 12-fold. The quest for warmer topographies and related activities become widespread during winters, which can be associated with a 32 per cent rise in safari destination explorations. Searches for Desert Safari in Dubai, Night Safari in Singapore, Bali Safari and Marine Park, as well as Safari World in Bangkok have surged; in conjunction with Google’s insight. Other than aspiring for a warmer panorama, winter also marks the dawn of the wedding season and with it, honeymoon plans. Seychelles, Maldives, and Bali top the honeymooners’ international search list this season as the trends showed a 40 per cent rise in these queries.
The search perusal for international destinations such as The Vatican has grown almost eight times, followed by Myanmar by three times and Hungary two times. Buzz about these locations range from private tours of the Sistine Chapel after-hours, what to see at the Vatican Museum, to Myanmar tourism, Burma tourist map, and things to do in Budapest.
In terms of international travel trends, Dubai still continues to be the most searched destination, followed by Bangkok, Thailand, and Disneyland USA. Apart from the search for destination activities such as safaris, international cricket as an international excursion observed a rise of 456 per cent, fuelled by matches held at Melbourne, Australia and Lords, UK.
Within India, Kerala has preserved its popularity as the most “crowd-pleasing” destination for domestic travellers. Weekend getaways, specifically near Delhi, have become a popular, culminating in a 361 per cent increase. Hence, places like Rajasthan and Srinagar known for fervent tourism, are fast becoming popular amongst domestic travel pursuits.
The trends also cited that Indians are planning their travel in advance, as last-minute bookings have reduced by 17 per cent for domestic travel and 20 per cent for international trips. The proliferation of smartphones has further made it possible for travellers to research, plan their itinerary and single out their travel prospects real-time. Google search data indicated that two out of three holiday related searches are now happening on mobile devices and searches on desktops have reduced.